Whilst hunting though grocery stores and skimming though checkout magazines, I found a surplus of designs I enjoyed and thought usable for this week's post. Here are my favorites.
TIDE Brand Logo
I mean, first off, its a red and yellow target. And if that doesn't scream LOOK AT ME I'm not sure what else would! The picture I have shows their detergent and a bleach line as well, and though the labels are a bit different, they stick to the same general color scheme, making them different and distinguishable, but not at all different.
And can we look at the bottle for just a minute?? The shape from the handle, to the other end of the body...is another target! Mind=Blown. Just kidding. But that really is very clever of them.
Magazine Spread Layout
What I really liked about this spread was its length and consistency throughout. It was all laid out nicely on a wooden prep-surface, and I have to admit, I'm a sucker for good woodwork.
With veggies, breads and other elements of deliciousness spread evenly throughout the pages, there was a good sense of movement and flow to the article. You'll also notice the title of the article, "Power Soups", with a bowl of hearty soup filling the places of the "O's".
Not a reinvention of the wheel, but well-used in this setting. The cleverness came with the choice of white for the tables and fonts, matching the ivory-ish color of the plates on the first and second spreads. The other colors, orange, for the carrots and a deep green for a hearty, appealing touch. I really enjoyed the look of this article.
(I also noticed some nice contrast, giving me ideas to improve my own food ad)
Veggie Wash Brand
Growing up at home, my family was very health cautious. We ate organic foods and washed our produce before we ate it, and we used Veggie Wash brand cleaner to give our produce a little bath. So growing up with this brand, its another one that I really enjoy. Intrigued as a young lad, I would stand at the sink and just stare at the words "Veggie Wash" made entirely out of...you guessed it, vegetables!With one of the messages of this company being a safe and human-friendly solution to use on something you'll want to put in your mouth later, the design of this logo helps to convey that well. There are no browns or colors showing lack of health where they are not needed, instead, they are bright, greens, reds, oranges and colors of life and ripeness. There's a plug about being featured in "Good Housekeeping Magazine" right on the front label. This brand is identifying with the type of people like my family; cautious, safe, healthy and environmentally friendly.
Ultimate LEGO Batman Collection Book
Okay, I just had to do this one because, well, its me. I was a Lego kid growing up, and now, in my adulthood I appreciate the incredible design of these toys so much more.
This picture came from the "Ultimate LEGO Batman Collection Book" (available at Wegman's :) and I snapped this two-page spread to notice the layout of the page, use of colors, shapes and so on. What stuck me thinking about this book is that it has to cater to kids...and adults alike, as both children and collectors may be interested in purchasing it. And the great thing is that it DOES work for both. The colors are bright, the fonts are big, and the layout pulls your eye from piece to piece, as you drool over its awesomeness (like I did), but it's fully mature in its big-and-bright-ness. There are descriptions and "data files" to help the kids run away with their imaginations and give the adult readers a rush of returning adventures to stimulate their senses.Oh BY THE WAY. Did you notice the Batman on the bottom left and the Joker on the bottom right. Those are flipbook animations where Batman throws a bat tool at the Joker and knocks him off his feet. I found that clever, along with the rest of the book, which yes, I did thumb through completely at the store. Not ashamed.
Well that's all for this week. See you next time!
